Being the brand AI engines recommend
What generative engine optimisation actually involves, and why it's a distinct discipline from SEO — not a rebrand of it.
Coming soonInsights
Plain takes on a hyped market.
Our point of view on where marketing and generative AI are actually heading — written to be useful, and cited. The first pieces are on the way.
On the way
What we're writing first.
Marketing without the cookie
First-party data, server-side tracking and incrementality: how to keep measurement honest as third-party signals disappear.
Coming soonWhy most pilots never reach production
The pilot-to-production gap, what causes it, and the sequencing that closes it — data and governance first.
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