GEO / SEO / STRATEGY
Get found by buyers. Get cited by the engines they ask.
More of your audience now starts a search by asking an AI. We position the brand to win both the blue links and the generated answer — and tie it to a funnel that produces pipeline, not just traffic.
The problem
Ranking is no longer the whole game
Zero-click results and AI Overviews are quietly rewriting discovery. Buyers ask ChatGPT, Perplexity and Gemini before they ever reach your site, and those engines recommend a shortlist you may not be on. Keyword tactics alone don't earn a citation. Visibility now depends on entity authority, structured answers and being the source an engine trusts — on top of the technical and content fundamentals that still matter.
What's included
- 01
Positioning & full-funnel strategy
A specific promise to a specific buyer, with a KPI tree that maps activity to revenue — not a list of channels.
- 02
Technical & content SEO
Crawlability, Core Web Vitals, schema, information architecture, topic clusters and content briefs tuned for intent.
- 03
Generative Engine Optimisation (GEO/AEO)
Entity optimisation, answer-style structured content and authority work so AI engines surface and cite you.
- 04
AI-citation & share-of-voice tracking
We monitor how often you appear in AI answers alongside rank and organic traffic, so the new channel is measurable.
- 05
Digital PR for citations
Earned authority and references that both classic search and answer engines treat as a trust signal.
What you get out of it
- Compounding, lower-cost demand that doesn't reset when ad budgets pause
- A defensible position as the brand AI engines recommend during buyer research
- Organic and AI-search visibility tracked against pipeline, not impressions
How we work
The Qanz Loop, applied here.
- 01
Position
Decide what's worth winning
We start from the business problem, not a channel or a model. Positioning, audience, the use cases worth funding, and the data and governance reality behind them — so everything downstream points the same way.
- 02
Build
Ship the system, not a slide deck
Senior people build the working thing: campaigns wired to first-party signals, content and creative systems, or AI features that reach production. Scoped tightly, with human review where it matters.
- 03
Compound
Make the gains stack
We measure what's incremental, fix what isn't, and stay engaged after go-live. Visibility, pipeline and capability are meant to grow without resetting every time a budget pauses.
How we keep it honest
Our own site is the first test of this discipline — it's built to be read by people and parsed by engines. We report on what actually moved: qualified organic demand and citation share, not vanity impressions. Where a result is early or a query set is still maturing, we say so rather than dress it up.
Questions
Worth asking.
Is GEO just SEO with a new name?
No. They share fundamentals — clean technical foundations, genuine authority, useful content — but optimising to be cited inside an AI answer is a distinct discipline: entity modelling, structured answers and tracking share of citations across engines. We do both, because buyers still use both.
How quickly does this work?
Organic and AI visibility compound rather than switch on. Technical fixes can land in weeks; authority and citation share build over months. We're explicit about the curve up front and report against it.
Can you guarantee a position or a citation?
No one credibly can — engines and competitors change constantly. We commit to the work, the measurement and honest reporting, not to a number we don't control.
More services
Often paired with this.
Start the conversation
Let's scope it — honestly.
Tell us the problem you're actually trying to solve. We'll tell you whether it's marketing, AI, or both — and whether we're the right people for it.